5 Reasons Why You Should Join the 3D Printer Market

February 10, 2010 No Comments

Who has not seen the movie “Avatar”? Have you noticed how things around you have suddenly gone 3D? From movies to software applications like CADs, now the 3D fever has invaded the printing industry. Indeed, the demand for 3D printers is exponentially growing. As such, Channel Insider has compiled a list of the Top 5 reasons why printer manufacturers should consider joining the 3D bandwagon.

For those who are not familiar yet with 3D printers, 3D printers are printers capable of printing 3D models using different materials. For instance, when a designer or engineer uses 3D CAD software, he/she can already print this. The output can be made from organic or non-organic resins like polymers, rubber and others. Different printer manufacturers make use of or offer different printing materials for their 3D printers.

Example of a 3D Printout (Reproduced from Channel Insider)

Example of a 3D Printout (Reproduced from Channel Insider)

1. Soaring market growth – The first reason why printer manufacturers should jump into the 3D printer bandwagon is the growth of the industry. 3D printers seem to have a good market. It is sold in any industry where design, prototypes and models are oftentimes used and required. According to a survey conducted by Objet, the top industries that require 3D printers are federal, aerospace and defense, medical devices, high technology, education and manufacturing. There is a wide range of potential applications and market for 3D printing so that 3D printers will surely become in demand soon.

2. New and Hot Technological Innovations = Cool and Excellent Company – Most people have the common notion that if a company is always ahead of its competitors in terms of product development and new product offerings, then that company is a great company. The same is true for printer manufacturers. At the moment, 3D printing sounds cool and new especially for architectural and engineering students who look forward to using this technology more in the near future. As such, if a printer manufacturer wants to maintain its lead in the market, it has to innovate and launch its own version of a 3D printer. If a printer manufacturer does not go with the 3D printer trend now, there is probability that they can lose some market share.

3. Recurring Sales and Revenues – Think of it this way, when a 3D printer user runs out of materials, he/she could not just walk into a printer supplies shop to buy the resins. For now, the materials and components of 3D printers are a bit ‘exclusive’ in a sense that one can only purchase these directly from the manufacturer. There are no compatible versions or alternatives yet for these. As such, printer manufacturers should take advantage of this since this means more sales and revenues for them.

4. Market is highly-wide open. – This means that, at present, there are only very few 3D printer and 3D printer supplies vendors so the market is pretty much concentrated. Chances are the market will not change immediately or drastically so printer manufacturer can grab this opportunity to increase their ROIs and the degree of familiarity for their brand.

5. Complementary software and collaborations – CAD software developers and printer manufacturers can collaborate on giving packages and discounts to customers who purchase CAD software. For instance, if a student buys a CAD software package, the developer can offer a discount or free materials for a particular 3D printer. This can help increase the familiarity of the brand as well as establish better market shares since two brands (developer and printer manufacturer) have “joined forces” to deliver quality products to the clients.

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